We are 
  • science backed.
  • tech powered.
  • pharma-enabled.
  • high performance.
  • high quality.
  • monodose.
  • concentrated.
  • transparent.
  • earth-oriented.
  • fully recyclable.
  • single-use plastic free.
  • vegan & cruelty-free.
  • carbon neutral.
  • different.
  •  
  • the future.
Reinventing skincare at every level.

OUR STORY

After spending years marketing brands in the beauty space, I got tired of the lack of fact-checking, the B.S claims and fear-tactics — both as a consumer and a professional. I would still go home to 100’s of products doing nothing for me (besides pollute our Planet and wasting my money) while the industry is always preaching that old more-is-more and the reference to scientific advice (and evidence) is low.

I was convinced I needed less, more efficient products that were kind to the Earth and true to their words.

Roxana Bazgoneh — Founder & CEO
Fact 1Fact 2Fact 3

Fact 1: Most active ingredients in liquid formulas lose up to 50% efficacy in just 60 days.

Fact 2: Tradditional products are not compatible with today and tomorrow's sustainability needs.

Fact 3: Current alternative solutions come with their share of compromises.

Fact 1Fact 2Fact 3 one two three
MORE THAN 120B+ PACKAGING WASTE YEARLY
UP TO 50% POTENCY LOSS IN 60 DAYS
Bars are heavy. Powders are messy. Devices are costly.
  • So we had to reimagine how products are created and experienced
  • by turning liquid formulas into dry tablets.
  • some other test nonsense
  • more nonsense
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