About Us

science backed.
tech powered.
clinically proven.
high performance.
high quality.
monodose.
concentrated.
transparent.
earth-oriented.
fully recyclable.
single-use plastic free.
vegan & cruelty-free.
carbon neutral.
different.
empty
the future of skincare.

Reinventing skincare at every level.

Fact 1

Fact 2

Fact 3

Most active ingredients in liquid formulas lose up to 50% efficacy in just 60 days.

Traditional products are not compatible with today and tomorrow's sustainability needs.

Current alternative solutions come with their share of compromises such as efficacy or pricing.

120 B+ packaging waste produced yearly The beauty industry generates more than 120 Billion units of packaging waste yearly

-50% of product potency loss in just 60 days The average skincare bottle lose up to 50% of potency in just 60 days

OUR STORY

After spending years marketing brands in the beauty space, I got tired of the lack of fact-checking, the B.S claims and fear-tactics — both as a consumer and a professional. I would still go home to 100’s of products doing nothing for me (besides pollute our Planet and wasting my money) while the industry is always preaching that old more-is-more and the reference to scientific advice (and evidence) is low.

I was convinced I needed less, more efficient products that were kind to the Earth and true to their words.

Roxana Bazgoneh — Founder & CEO