OUR STORY
After spending years marketing brands in the beauty space, I got tired of the lack of fact-checking, the B.S claims and fear-tactics — both as a consumer and a professional. I would still go home to 100’s of products doing nothing for me (besides pollute our Planet and wasting my money) while the industry is always preaching that old more-is-more and the reference to scientific advice (and evidence) is low.
I was convinced I needed less, more efficient products that were kind to the Earth and true to their words.