We are
  • science backed.
  • tech powered.
  • clinically proven.
  • high performance.
  • high quality.
  • monodose.
  • concentrated.
  • transparent.
  • earth-oriented.
  • fully recyclable.
  • single-use plastic free.
  • vegan & cruelty-free.
  • carbon neutral.
  • different.
  • the future of skincare.

Reinventing skincare at every level.

Fact 1Fact 2Fact 3

Most active ingredients in liquid formulas lose up to 50% efficacy in just 60 days.

Traditional products are not compatible with today and tomorrow's sustainability needs.

Current alternative solutions come with their share of compromises such as efficacy or pricing.

Trash cluster VideoSourceDrop
120 B+ packaging waste produced yearly The beauty industry generates more than 120 Billion units of packaging waste yearly
-50% of product potency loss in just 60 days The average skincare bottle lose up to 50% of potency in just 60 days


After spending years marketing brands in the beauty space, I got tired of the lack of fact-checking, the B.S claims and fear-tactics — both as a consumer and a professional. I would still go home to 100’s of products doing nothing for me (besides pollute our Planet and wasting my money) while the industry is always preaching that old more-is-more and the reference to scientific advice (and evidence) is low.

I was convinced I needed less, more efficient products that were kind to the Earth and true to their words.

Roxana Bazgoneh — Founder & CEO


We work with a lot of exceptional people — like the experts on our Scientific and Climate Advisory Board, who help guide our product innovation.

Krupa Koestline

Chemist, Biochemist, and Biologist. Credo Clean Council.

Dr. Marisa Garshick - MD, FAAD

Board Certified Dermatologist and Clinical Assistant Professor at New York Presbyterian-Weill Cornell Medicine.

Summer Dean (aka. Climate Diva)

Writer, Content Creator and Climate Activist. Founder of Climate For All.